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Meta Ads (Facebook & Instagram)

Client Name

Demo Growth Co.

Status

Active

Last Updated

5/29/2026

Active Campaigns

4

Ad Spend

$5,400.00

Enquiries Generated

126

Cost Per Enquiry

$42.86

Qualified Enquiries

76

Calls Booked

31

Cost Per Call

$174.19

Contact Rate

82%

Qualification Rate

60%

Follow-Up Coverage

91%

New Enquiries

126

Contacted

103

Qualified

76

Booked Calls

31

Campaign Table

CampaignSpendLeadsCPLStatus
META Local Leads - Core Offer$2,800.0071$39.44Active
META Retargeting - Offer Push$1,600.0038$42.11Active

Performance Trends

UI-only trend visualisations

Leads Over Time

Cost Trend

Spend vs Results

Top Performing Ad

Free Consultation Hook

Book a strategy call in 2 minutes

Leads: 44 · CPL: $30.12

System Status

  • Lead Generation: Active
  • Lead Handling: Active
  • Optimisation: Active

AI Optimisation Log

  • Expanded high-performing audience segment and reduced overlap.
  • Refined headline hooks to improve qualified lead intent.

Current Actions

  • Launching two new creatives this week
  • Cleaning stale lead follow-up list
  • Testing call-booking landing copy v2

Weekly Summary

Strong week overall. Lead quality improved with tighter audience targeting. Next week we are focused on call booking conversion uplift.

Google Ads

Client Name

Demo Growth Co.

Status

Active

Last Updated

5/29/2026

Active Campaigns

3

Ad Spend

$3,900.00

Enquiries Generated

72

Cost Per Enquiry

$54.17

Qualified Enquiries

39

Calls Booked

17

Cost Per Call

$229.41

Contact Rate

82%

Qualification Rate

60%

Follow-Up Coverage

91%

New Enquiries

72

Contacted

56

Qualified

39

Booked Calls

17

Campaign Table

CampaignSpendLeadsCPLStatus
GOOGLE Local Leads - Core Offer$2,100.0034$61.76Active
GOOGLE Retargeting - Offer Push$900.0016$56.25Active

Performance Trends

UI-only trend visualisations

Leads Over Time

Cost Trend

Spend vs Results

Top Performing Ad

Free Consultation Hook

Book a strategy call in 2 minutes

Leads: 19 · CPL: $47.25

System Status

  • Lead Generation: Active
  • Lead Handling: Active
  • Optimisation: Active

AI Optimisation Log

  • Expanded high-performing audience segment and reduced overlap.
  • Refined headline hooks to improve qualified lead intent.

Current Actions

  • Launching two new creatives this week
  • Cleaning stale lead follow-up list
  • Testing call-booking landing copy v2

Weekly Summary

Strong week overall. Lead quality improved with tighter audience targeting. Next week we are focused on call booking conversion uplift.