Client Name
Demo Growth Co.
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Meta Ads (Facebook & Instagram)
Status
Active
Last Updated
7/14/2026
Active Campaigns
4
Ad Spend
£5,400.00
Enquiries Generated
126
Cost Per Enquiry
£42.86
Qualified Enquiries
76
Calls Booked
31
Cost Per Call
£174.19
Contact Rate
82%
Qualification Rate
60%
Follow-Up Coverage
91%
New Enquiries
126
Contacted
103
Qualified
76
Booked Calls
31
Campaign Table
| Campaign | Spend | Leads | CPL | Status |
|---|---|---|---|---|
| META Local Leads - Core Offer | £2,800.00 | 71 | £39.44 | Active |
| META Retargeting - Offer Push | £1,600.00 | 38 | £42.11 | Active |
Performance Trends
UI-only trend visualisations
Leads Over Time
Cost Trend
Spend vs Results
Top Performing Ad
Free Consultation Hook
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Leads: 44 · CPL: £30.12
System Status
- Lead Generation: Active
- Lead Handling: Active
- Optimisation: Active
AI Optimisation Log
- Expanded high-performing audience segment and reduced overlap.
- Refined headline hooks to improve qualified lead intent.
Current Actions
- Launching two new creatives this week
- Cleaning stale lead follow-up list
- Testing call-booking landing copy v2
Weekly Summary
Strong week overall. Lead quality improved with tighter audience targeting. Next week we are focused on call booking conversion uplift.
Google Ads
Client Name
Demo Growth Co.
Status
Active
Last Updated
7/14/2026
Active Campaigns
3
Ad Spend
£3,900.00
Enquiries Generated
72
Cost Per Enquiry
£54.17
Qualified Enquiries
39
Calls Booked
17
Cost Per Call
£229.41
Contact Rate
82%
Qualification Rate
60%
Follow-Up Coverage
91%
New Enquiries
72
Contacted
56
Qualified
39
Booked Calls
17
Campaign Table
| Campaign | Spend | Leads | CPL | Status |
|---|---|---|---|---|
| GOOGLE Local Leads - Core Offer | £2,100.00 | 34 | £61.76 | Active |
| GOOGLE Retargeting - Offer Push | £900.00 | 16 | £56.25 | Active |
Performance Trends
UI-only trend visualisations
Leads Over Time
Cost Trend
Spend vs Results
Top Performing Ad
Free Consultation Hook
Book a strategy call in 2 minutes
Leads: 19 · CPL: £47.25
System Status
- Lead Generation: Active
- Lead Handling: Active
- Optimisation: Active
AI Optimisation Log
- Expanded high-performing audience segment and reduced overlap.
- Refined headline hooks to improve qualified lead intent.
Current Actions
- Launching two new creatives this week
- Cleaning stale lead follow-up list
- Testing call-booking landing copy v2
Weekly Summary
Strong week overall. Lead quality improved with tighter audience targeting. Next week we are focused on call booking conversion uplift.