What's Included
Strategy
Offer positioning, audience map, and funnel diagnosis before media spend is scaled.
Creative Iteration
Weekly hook testing with structured creative decision loops.
Media Buying
Budget and bid control engineered around lead quality and cost targets.
Attribution & Reporting
Clear reporting layer for spend, CPL, and conversion movement.
Optimization Ops View
| Campaign Lane | Primary Objective | Optimisation Focus | Direction |
|---|---|---|---|
| Meta Prospecting | Generate qualified enquiries | Hooks + audience matching | Improving |
| Google Search | Capture high-intent demand | Query quality + landing fit | Stable |
| Retargeting | Recover warm prospects | Frequency + offer sequencing | Optimizing |
Process Pipeline
01
Audit
Weekly execution with measurable checkpoints and accountability.
02
Structure
Weekly execution with measurable checkpoints and accountability.
03
Launch
Weekly execution with measurable checkpoints and accountability.
04
Iterate
Weekly execution with measurable checkpoints and accountability.
05
Scale
Weekly execution with measurable checkpoints and accountability.
Core Outcome Signals
Lead flow consistency
Response speed coverage
Cost efficiency direction
Pipeline quality trend
Creative testing momentum
Weekly optimization cadence