Know exactly which ads make you money.
Most reports stop at cost per lead. SholaX follows every lead to the paid job, so you see the real cost per won job and return on ad spend for every campaign.
Results
From ad spend to revenue
What each campaign and lead source cost, and what it turned into.
£1,926
Ad spend
132
Leads
£15
Cost per lead
16
Jobs won
£120
Cost per won job
£91,500
Revenue won
47.5×
Return on ad spend
Spend and revenue by day
By campaign and source
Leads created in the period. Appointments, quotes, wins and revenue are counted when they happen, credited to the lead's original source.
| Campaign / source | Spend | Leads | Cost / lead | Appts | Quotes | Won | Cost / won job | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|
Roof Repair – Search Google Ads campaign | £684 | 38 | £18 | 17 | 12 | 6 | £114 | £24,650 | 36.0× |
Winter Re-roof – Meta Meta Ads campaign | £540 | 47 | £11 | 11 | 8 | 3 | £180 | £31,600 | 58.5× |
Flat Roof – Search Google Ads campaign | £412 | 17 | £24 | 8 | 6 | 2 | £206 | £11,200 | 27.2× |
Emergency Roofer – Search Google Ads campaign | £290 | 21 | £14 | 6 | 5 | 2 | £145 | £2,150 | 7.4× |
Referral Lead source | — | 9 | — | 6 | 5 | 3 | — | £21,900 | — |
How it works
From ad click to paid job, tracked automatically
Tracked on arrival
Lead Capture stores the campaign, UTM tags and Google or Meta click ID with every enquiry.
Followed to the sale
Surveys, quotes and wins are recorded as the deal moves through your pipeline.
Joined to spend
Daily spend from Meta and Google is matched to campaigns, giving cost per won job and ROAS.
Honest numbers
Numbers you can bet your budget on
Every sale shows how strongly it's linked to the ad, so you move money with confidence instead of gut feel.
- High: a click ID or ad ID links the sale to the ad
- Medium: campaign tags without a click ID
- Low: self-reported or manually entered sources
- Unknown revenue flagged so you can fix tracking
Roof Repair – Search
Revenue won
£24,650
High confidence
Winter Re-roof – Meta
Revenue won
£31,600
High confidence
Referral
Revenue won
£21,900
Low confidence
Flat Roof – Search
Revenue won
£11,200
Medium confidence
Example data
Any date range
7 days, 30 days, this month or a custom range, with a daily chart of spend and revenue.
Revenue stays accurate
If a won job is reopened, lost or re-valued, revenue adjusts automatically.
Every source, not just ads
Referrals, organic and manual leads sit alongside your campaigns in the same table.
Every lead followed up. Every sale traced to its ad.
Start the CRM free in ten minutes, or book a call and let our team bring you the leads too.