More roofing leads. Faster callbacks. More jobs won.
SholaX AI runs Google and Meta Ads in the postcodes you cover. Every enquiry lands in SholaX instantly, goes to the right estimator with a call deadline and moves through survey, quote and deposit, and you see exactly which campaigns paid for the jobs.
- Google and Meta Ads run for you by our team
- Every enquiry called back fast, with nothing forgotten
- See exactly which ads paid for each job
CRM · Roofing
Roofing Pipeline
Open a card to set the owner, next action and notes. Moving to a lost stage asks for a reason.
Weighted forecast
£19,315
of £45,550 open
Closing this month
£0
weighted, by expected close date
Win rate
80%
won vs lost, last 180 days
Average deal
£7,688
1-day sales cycle
Sales velocity
£1,476,000/mo
expected from today's pipeline
New Enquiry
1 · £850
Contacted
1 · £12,500
Survey Booked
2 · £9,200
Quote Sent
3 · £21,800
Follow-Up
1 · £1,200
Won – Deposit Paid
4 · £30,750
Lost
1 · £13,200
Sound familiar?
Where jobs are slipping away right now
Enquiries come in while you're up a roof, and nobody calls back for hours.
Quotes go out and sit there. Nobody knows which ones were chased.
Your ad reports count leads, but not which campaigns paid for the jobs you won.
Step 1: we bring the leads
Ads built around the jobs you want
SholaX AI runs campaigns around your services, area and capacity and judges them on jobs won. Our team manages them when needed. Ad spend is paid separately and results aren't guaranteed, but every lead is tracked to the job.
Google Ads
Target searches like roof repair, flat roof replacement or emergency roofer in the postcodes you cover, with a clear route to book a survey.
Meta Ads
Show recent roofing and renovation work to homeowners in your area, with offers built around surveys and seasonal demand.
Example offer: a free roof survey and written quote within 48 hours.
Step 2: you win the jobs
Every lead followed up, all the way to paid
Enquiries land in your SholaX CRM instantly, with an owner, a deadline and the ad they came from.
- 01
Enquiry
- 02
First call
- 03
Survey booked
- 04
Quote sent
- 05
Deposit paid
CRM & pipeline
A roofing pipeline out of the box: job type, roof type, postcode, surveyor and insurance claim on every job, a required lost reason, and leads shared between estimators automatically.
Follow-up
Every new lead gets a first-call task with a deadline, stage changes create follow-up tasks automatically, and the Today screen shows quotes that haven't been chased.
Results by campaign
Spend, leads, surveys, quotes, jobs won and revenue for each Google and Meta campaign, with cost per won job and return on ad spend.
Related guides
All insightsGoogle Ads · 26 Oct 2026
Google Ads Offline Conversion Tracking for Service Businesses
How to send booked jobs and paying customers back to Google Ads with offline conversion tracking, and the time limits that catch most businesses out.
Google Ads · 25 Oct 2026
Do Google Ads Show in AI Overviews? What to Know
Google Ads can appear inside AI Overviews and AI Mode. Here is who is eligible, what you cannot control, and what to check in your account this week.
Follow-up · 23 Oct 2026
How Fast Should You Reply to a New Lead?
How fast to reply to a new lead: what the research says about the first hour, why most firms are too slow, and a simple system to answer every enquiry quickly.
Questions, answered
Is SholaX set up for roofing companies?+
Yes. Choose the Roofing template and you get survey, quote and deposit stages, roofing job fields, roofing lost reasons and first-call tasks for every new enquiry.
Can it handle a team of estimators?+
Yes. New leads can be shared between estimators automatically or sent to one person. Each estimator sees their own work on the Today screen, and managers see the whole team.
Can campaigns focus on our service area?+
Campaign planning includes the postcodes you serve, the jobs you want and your capacity. We agree the targeting and offer before launch.
Does SholaX replace our job management software?+
No. SholaX covers enquiries, sales and revenue up to the won job. Scheduling crews and materials stays in the tools you already use.
Homeowners near you are searching for a roofer right now. Make it you.
Book a free call and we'll show you the campaigns we'd run in your area, or start the CRM free today.