Search intent
Build campaigns around what potential customers are actively trying to find.
SHOLAX · GOOGLE ADS
Show up when customers are already searching.
Google campaigns built around the services people need, the locations you cover and the searches most likely to become genuine business.
service near me
High intent92
Enquiries
£22.10
Cost per lead
71%
Relevant searches
Search quality
Core service termsStrong
Location searchesImproving
Research queriesExcluded
Location control
Focus spend on the areas your business can genuinely serve.
Waste reduction
Review search terms and exclude irrelevant or poor-quality traffic.
Outcome tracking
Connect searches to calls, forms, bookings and customer progress.
Build around the search—not a giant keyword list.
Campaigns are grouped by the service, customer need and destination page so the advert remains relevant from search to enquiry.
01Urgent service searches
02Specific treatment or solution
03Location-based searches
04Brand and returning visitors
The controls that protect your budget.
Match-type structure
Negative keywords
Location settings
Search schedules
Device performance
Budget pacing
Advert testing
Landing-page fit
A cheaper click is not always a better customer.
SholaX reviews which searches produce contactable, suitable and booked enquiries—not only which keyword produced the lowest cost.
ContactableCorrect serviceCorrect areaQualifiedBookedConverted