Campaign source
Know which campaign, advert or search created the enquiry.
SHOLAX · TRACKING & REPORTING
See what your advertising actually brings back.
Connect spend, enquiries, lead quality, bookings and customer progress so your decisions are based on what matters to the business.
Performance Overview
Illustrative reporting interface
£3,386
Spend
184
Enquiries
96
Qualified
42
Bookings
Campaign launchedCustomer outcomes
The complete journey
Follow the result—not only the click.
01
Advert
£3,386 spent
02
Enquiry
184 received
03
Qualified
96 suitable
04
Booked
42 appointments
05
Customer
Outcome recorded
Illustrative data. Available reporting depends on the accounts, tracking and sales information connected.
Customer action
Track supported calls, forms, bookings or quote requests.
Lead quality
Record whether the opportunity was genuine, suitable and contactable.
Business outcome
Move reporting toward appointments, pipeline and customers where available.
A report a business owner can actually use.
What changed?
The important movement since the last review.
Why did it change?
The campaign, customer or tracking signals behind it.
What are we doing next?
The action being tested, fixed or improved.
What does the business need to do?
Approvals, follow-up or customer outcomes still required.
Tracking health stays visible.
Meta tracking
Google conversion tracking
Analytics connection
Lead-source fields
CRM outcome data
Call tracking where configured