Can Google's AI Call Your Business for Quotes?

Google is testing a new kind of enquiry: an automated call from its AI, asking whether you are free this week and what you would charge. It is not a customer in the usual sense, but it decides whether you appear in the quotes a real customer receives.

This guide covers what Google says the feature does, where it is available, and the practical steps a service business can take. Note that the feature is documented for the US and for English-language users, so check how much of it applies to you before changing anything.

What is Google's AI calling feature?

It is a feature in Google Search where AI checks local availability and pricing for a customer, and phones businesses when the answer is not online. Google's help page says AI Mode first gathers information from the web, and if a business has not listed something such as its earliest appointment, Google will make a call to get the answer.

Google's examples include local appointments such as haircuts or auto repair, and home services such as electricians. For services, searching something like "pet groomers near me" can show a "Have AI check pricing" option, and the customer receives the quotes by email.

How does the customer experience work?

The customer stays in control. Before any call, AI Mode may ask follow-up questions and the customer reviews the request and approves it. Google says only the details the customer shared and confirmed are passed to businesses.

• Results from web searches take a few minutes, while results from calls can take up to 30 minutes.
• The customer can type "don't call" to limit Google to online searching.
• The customer receives an email with quotes from the providers contacted.

Where is it available?

Google's help pages describe it as available in English to signed-in users over 18 on mobile and desktop. One Google help page describes the calling feature as US-only, and Google's Business Profile help says it is not offered in a handful of US states. Dining reservations work in more countries, but that is a different feature.

If you are outside the US, you will not see these calls today. The direction is still worth knowing about, because it shows where Google wants local search to go: from a list of links to a comparison of prices and availability.

What does it mean for your business?

It means the first thing a customer sees may be a short quote summary, not your website. Businesses that answer clearly and quickly are easier for the AI to include. Google's Business Profile help says the calls are free for businesses and customers, and that calls are monitored and recorded for quality assurance.

Google also says it limits repeat calls for the same information and avoids late-night and early-morning hours. That means a call is most likely during normal working hours, when your phone should be answered.

How to get ready

1. Complete your Google Business Profile: services, opening hours, service area and phone number. Google says businesses are always in control through their Business Profile settings.
2. Publish guide pricing, or a clear "from" price, for your most common jobs. If the answer is online, the AI has less need to ask.
3. Decide who answers the phone in working hours, and what they say about your earliest slot and call-out charge.
4. Prepare a simple script for price questions: what you need to know about the job, a price range, and how soon you can attend.
5. Treat every quote request as a lead. Log it, and follow up the same day.

Do not hide behind "call for a quote"

A business with no published pricing gives the AI nothing to compare. Even a range such as "boiler service from a stated amount" sets the customer's expectation and filters out poor-fit enquiries.

What should you say when the call comes?

Answer the question that was asked, briefly and accurately. The AI is gathering a price and a time, so a clear reply is more useful than a sales pitch.

• State your earliest available appointment, not a vague "soon".
• Give a price range or call-out charge, and say what could change it.
• Say what the customer should have ready, such as photos or access details.
• Agree who confirms the booking, so the enquiry does not stall.

Brief everyone who answers your phone, including part-time staff and any answering service, so the answers are consistent. A price quoted differently by two people looks unreliable next to a competitor's single clear figure.

How do you track the jobs this produces?

Record where each enquiry came from, then follow it to the booked job. A call or email prompted by an AI quote is easy to lose if it lands in a personal inbox or is written on a notepad.

SholaX is a revenue operating system for service businesses, bringing ads, lead capture, CRM, follow-up and revenue reporting into one place. Every enquiry lands in the CRM with an owner and a follow-up deadline, and the CRM, Lead Capture and Results are free to start.

If a machine asks your price before a person does, your published answers are your first sales conversation.

Is this a reason to panic?

No. Google has not said these quotes replace normal search, and the feature is limited by region and language. It is a reason to tidy the basics that already drive local enquiries: a complete profile, clear pricing, fast answers and disciplined follow-up. Those help whether the enquiry comes from a person, an ad or an AI.