Reporting

Weekly Reporting Templates Clients Understand in 90 Seconds

4 min read

Most marketing reports contain too much data and too little meaning.

Business owners do not need endless charts. They need to know: What happened? Why did it happen? What are we changing next?

The Core Weekly View

A useful report should show:

Performance

  • Ad spend
  • Enquiries generated
  • Cost per enquiry
  • Booked appointments

What Changed

Explain the most important movements in plain language.

What We Learned

Show which audience, creative, offer or process performed best.

What Happens Next

Clearly explain the next optimisation or action.

Key Takeaway

Good reporting should create clarity, not more questions. The client should understand performance and the next action within minutes.

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