Reporting
Weekly Reporting Templates Clients Understand in 90 Seconds
4 min read
Most marketing reports contain too much data and too little meaning.
Business owners do not need endless charts. They need to know: What happened? Why did it happen? What are we changing next?
The Core Weekly View
A useful report should show:
Performance
- Ad spend
- Enquiries generated
- Cost per enquiry
- Booked appointments
What Changed
Explain the most important movements in plain language.
What We Learned
Show which audience, creative, offer or process performed best.
What Happens Next
Clearly explain the next optimisation or action.
Key Takeaway
Good reporting should create clarity, not more questions. The client should understand performance and the next action within minutes.
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